Nintendo to Begin Viral Marketing Campaign?

26 01 2007

This is kind of an interesting little story,

While skimming the ads in the “Gigs” Section of Craigslist (las vegas), I came across THIS posting. Here’s the cntrl-V of it:

Submit your Wii videos and win $2000
Reply to:
Date: 2007-01-23, 2:04PM PST

Make a video featuring your Nintendo Wii — submit it — win $2,000!

For full specs, please email. Restrictions do apply.

* it’s NOT ok to contact this poster with services or other commercial interests
* Compensation: $2,000

Posting ID: 267314081

That’s it. That’s all it said. So naturally,(like a good little sheep), I wanted more info. I used the email and sent a message consisting of the following:

Could i please have details? Thanks.

Thinking to myself, “Hey as long as we’re all being vague here”

I figured this must be some kind of Phishing scam or Spam Email thing…Until I actually got a response back…

Hi there.

The contest officially begins around Jan 30. You’ll have to make a funny video of someone you know or you, playing the Wii. I can pretty much guarantee that the only thing to keep in mind is that the Wii strap HAS to be visible on your wrist, no matter what you’re doing with it 🙂 Videos will be judged by how funny/entertaining they are…. Like viral video style. So you can definitely get started if you want to. You can also submit as many videos as you want, as long as each is under 3 minutes. Grand prize is $2,000 and runners up receive $250 each. All winners will also receive select Nintendo Wii games.

Let me know if you have any questions! I’ll keep you posted. Good luck 🙂

The message was sent to me by someone who works for HEAVY which is a viral video/machinimia/youtube kind of site. So now the question is: “Are Heavy and Nintendo working together? Is Heavy just trying to drum up some viewers by running a contest? (I would have thought so at first glance…but what’s that bit about “The wrist strap MUST be visible”…sounds like nintendo to me…

This wouldn’t be the first time someone has teamed up with Heavy for Marketing.

We know Nintendo is spending over $200 million on marketing…could this be part of their plan? Only time will tell.




One response

30 01 2007

OMG! Nintendo sold out!!! ROFL. Pretty neat in the end, it all depends on the quality though.

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